Digital Marketing Package (with Job Placement)

Digital Marketing Package (with Job Placement)
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This Digital Marketing Package is designed to provide you with the required techniques, tools and knowledge, to start a career in digital marketing.

As this course starts you off from a foundation level, this is perfect for anyone looking at a career change into digital marketing. It would also suite those who are currently working in the industry but without any qualifications.

KEY LEARNING POINTS

  • Introduction to Marketing
  • Introduction to Digital Marketing
  • Website Optimisation
  • SEO (Search Engine Optimisation)
  • Content Marketing
  • Social Media Marketing with Facebook Ads
  • Paid Search (PPC) with Google Ads
  • Display and Video Advertising
  • Email Marketing with Mailchimp
  • Analytics with Google Analytics
  • Digital Marketing Strategy

ADVANTAGES OF THE COURSE

  • Since 2011, we have helped over 500,000 learners from over 50 countries improve their education
  • DMI accredited course material
  • Free DMI membership
  • Full Tutor support

Exam details 

From May 29th, 2020 delegates will be able to book and complete their DMI exams online. This means it is now possible to complete your exams from the comfort and security of your own home. This is referred to as ’Online Proctoring’.

What to do next

If you have not booked your Exam:

If you’re ready to book your exam now and would like to take it online, you can schedule your exam here - https://home.pearsonvue.com/dmi/onvue. (Please note it takes 3 - 4 weeks to get an appointment date and time for your exam).

If you have booked your exam, but would like to take the exam remotely instead of at a Test Centre:

That’s fine. First, you need to cancel your scheduled exam and then re-book following the instructions for the online proctoring options. You can cancel your exam up to 24 hours in advance of the scheduled date and time.

If you have booked your exam at a test centre and prefer to take the exam there.

Leave it as planned. You don’t need to do anything.

Introduction to Marketing
  • The course & content
  • Note taking & revision
  • The marketing job landscape
  • Marketing fundamentals
  • Research tasks
Introduction to Digital Marketing
  • Core digital marketing principles
  • Developing marketing objectives
  • Digital research
  • Connecting with the customer
Website Optimisation
  • Web design and optimization
  • Publishing a website
  • Design principles & website copy
  • User-centred design & optimization
  • Website metrics & developing insight
SEO (Search Engine Optimisation)
  • SEO fundamentals
  • Aligning SEO & business objectives
  • Keywords & SEO content plan
  • Optimising organic search ranking
  • Measuring SEO performance
Content Marketing
  • Concepts & strategy
  • Opportunities in content research
  • Developing a content marketing plan
  • Creating & curating content
  • Publishing & distributing content
  • Metrics and performance
Social Media Marketing with Facebook Ads
  • Key social media platforms
  • Social media for businesses
  • Growing & engaging audiences
  • Creating & optimizing campaigns
  • Data-driven insights
  • Create a Facebook & Instagram campaign
Paid Search (PPC) with Google Ads
  • Paid search fundamentals
  • Creating a paid search campaign
  • Managing a paid search campaign
  • Measuring paid search campaigns
Display and Video Advertising
  • Display & video fundamentals
  • Managing a YouTube channel
  • Google display network & video ads
  • Creating display & video campaigns
  • Targeting display & video campaigns
  • Measurement & optimisation
Email Marketing with Mailchimp
  • Email marketing fundamentals
  • Email marketing tools & strategy
  • Creating an effective campaign
  • Testing & optimization
  • Marketing automation overview
  • Design your own email on Mailchimp
Analytics with Google Analytics
  • Web analytics fundamentals
  • Setting up a Google Analytics account
  • Setting goals with Google Analytics
  • Monitoring campaigns
  • Analysing and recording data
Digital Marketing Strategy
  • Digital strategy fundamentals
  • Setting strategy objectives and KPI’s
  • Digital strategy research
  • Developing a creative strategy
  • Executing a digital strategy
  • Communicating a digital strategy
Course Code
EC114008
Type
Online Course
Course Access
1 Year
Exams Included
No
Processor
1 gigahertz (GHz)
RAM
1 GB
Operating Systems
Windows 7
Windows 8
Windows 10
Mac OS
iOS
Browsers
Internet Explorer 8 or above
Google Chrome
Safari 6 or above
Mozilla Firefox
Windows, Mac, iPhone, iPad, Android
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